The recent Fruit Logistica show highlighted several new innovative offerings, appealing to different needs in consumers lives.
The recent Fruit Logistica show highlighted several new innovative offerings, appealing to different needs in consumers lives.
Pattruss Z is an innovative packaging format for salads, fruit and vegetables. The newly developed plastic bag has an unusual triangular shape which protects the contents while at the same time saving space during transportation. It has a recloseable zipper seal to maintain freshness, for example of leaf salads. The film material is strong enough for the bag to be opened and closed many times but it can also be torn open for immediate use.
Pink Lady, the iconic apple brand, has extended their brand to include a children’s offering, PinKids. This new offer of small apples has the same taste and texture as its Pink Lady and is subject to the same quality controls. The range was launched in early January 2012. A PinKids theme has been designed to appeal to children aged between 4 and 8. For the next three years, PinKids will be using Disney images to promote the apple.
Sungreen is a newly developed green cherry tomato, weighing on average 20 g. The calyx is long and straight and remains on the fruit. The skin colour turns from deep green to light green when ripe and the flesh is relatively thick and very crisp. The flavour is a good balance between sweet and sour with a touch of citrus. The fruit was developed over a period of five years using conventional breeding methods.
To finish, Gals Ltd is a Ukrainian company, producing a range of plain and flavoured birch sap juices. The juice is marketed on the basis of its purported health giving properties, being low in fats and carbohydrates, and is targeted at dieters and diabetics. The company draws its sap from the birch trees of the Bukovyna forest, and are undertaking an organic certification process.
Michal Slawski, Horticulture Division, Bord Bia – Irish Food Board
Source: bordbia –Â Innovation in Fruit and Vegetables Highlighted
