Tag: shoppers
The changing shopping landscape – Bord Bia
Author: Grace Binchy, Insight & Trends Specialist, Bord Bia - The Irish Food Board
72% of UK adults have minimised their trip to the shops...
Christmasworld: Retail BLVD generates new impulses for the ‘customer journey’
Customers expect a broad product range, a digital presence, a feel-good atmosphere and a personal consultancy service from retail stores. This is highlighted by...
Shopper behavior: Clicks versus Bricks – Bord Bia
Daniel Uzice, MSc Food Design Innovation, Bord Bia – Irish Food Board
With all the talk around omnichannel, internet of things, robotics, AI and augmented...
Origin as Important as Price for Shoppers
The country of origin of food brands is just as important to the majority of shoppers as price, function and quality, new research...
Shoppers Admit To In-Store Temptation
If you're susceptible to in-store advertising – such as floor graphics, trolley ads and aisle banners – when you visit the supermarket,...