The trade press is a very important target group for a show like the Horti Fair. This is why the organizers consult with the Dutch and the international media. And you can benefit as a result.
Many trade publications issue a special trade show supplement for the Horti Fair. The contents vary per title.
The ‘Vakblad voor de Bloemisterij’ for example, issues a guide called the ‘Horti Fair-wegwijzer’ and the Horti Fair also wants to make arrangements with other titles, for exclusive coverage of a pavilion or seminar for example.
So do you a have a new product you are presenting during the Hort Fair? Then don’t just notify the trade fair organizers, but the trade publications as well.