The latest market research by Bord Bia was presented by Grace Binchy at Glas. The presentation can be found here. I was very impressed by the presentation – the advice for growers and retailers is set out clearly and separately.
The headline recommendations for growers are:
- Grow local
Explore localized planting solutions; decorative and GYO
Highlight Irish credentials and benefits - Listen to trends
Consider range in context of emerging trends
Partner with retail channels to provide responsive solutions - Go direct?
Examine direct to market options for value and margins
Digital opportunity may help - Build advantages
Highlight benefits, environmental, quality and success of local growers.
Specialise for value delivery in highly competitive context?
