Home Fresh Produce DAFM highlighting plant health & bio-security with public awareness raising campaign

DAFM highlighting plant health & bio-security with public awareness raising campaign

DAFM HIGHLIGHTING PLANT HEALTH & BIO-SECURITY WITH PUBLIC AWARENESS RAISING CAMPAIGN

As part of the Departments Plant Health Strategy, the “Don’t Risk it!” plant health and biosecurity awareness raising a campaign was launched at Bloom in the Park on June bank holiday weekend. Through the mediums of the internet, social media and attending key events, the Department’s objective of the campaign is to educate the general public about quarantine pests and diseases such as Xylella fastidiosa and Asian longhorn beetle and highlighting the social, environmental and economic impact of bringing home from abroad potentially infected plants, fruit, vegetables and wood products. The distinctive “red suitcase” campaign logo will also be visible at all airports and ports in Ireland reminding the public of their responsibilities when travelling abroad. ✽

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