Tag: marketing
Brand Forum: Influencer Marketing – Bord Bia
Bord Bia’s Brand Forum held an ‘Influencer Marketing Workshop’ recently and to follow is a synopsis of the learnings from the day.
Social Media &...
Is online retailing in your route to market strategy? – Bord...
Elizabeth Darcy, Stockholm Office, Bord Bia – Irish Food Board
Internet retailing has seen year on year growth in Sweden and grocery retailers are taking note....
Marketing in a changing environment
Lessons from Bord Bia’s Brand Forum, May 2018
Two presentations from very contrasting businesses; a small start-up English brand Moma and one of Ireland’s biggest...
The importance of Facebook Inc. to brands
Klara Lynch, EOP Strategic Insight & Planning, Bord Bia – Irish Food Board
As has been discussed in previous FoodAlert articles, the growth of digital marketing...
Strategizing social media in MENA – Bord Bia
Caroline Corr, Dubai Office, Bord Bia – Irish Food Board
As of 2016, MENA (the Middle East & North Africa) has a population of 437...
Foster Announces Establishment of New NI Agri-Food
Enterprise, Trade and Investment Minister Arlene Foster has announced that a new industry-led agri-food marketing body for Northern Ireland is to be established. Arlene Foster...
O’Neill Welcomes Announcement on Agri-Food Marketing Body
Agriculture Minister Michelle O'Neill MLA recently welcomed the announcement of plans to establish a new marketing organisation for the agri-food sector. ...
Bord Bia Marketing Assistance Programme (MAP) – Deadline Friday 6th
Bord Bia is introducing new dual financial supports in 2015. In addition to the traditional MAP scheme, companies with a turnover between...