Tag: Consumer
When push comes to nudge – Human behaviour is highly habitual...
Siobhán Collins, Insight and Branding Specialist, Bord Bia – Irish Food Board
Human behaviour is highly habitual and irrational. Both governments and marketers use insights...
On a Mission – Elaine Crosse – Bord Bia
Elaine Crosse, Communications Department, Bord Bia – Irish Food Board
As representatives from Ireland’s food industry, led by the Minister for Agriculture, Food and the...
Who’s afraid of GDPR?
Paul Grant, Marketing Department, Bord Bia – Irish Food Board
‘General Data Protection Regulation’ are four words that strike terror into the hearts of most...
Retail Lab @ Glee: Interview with WGSN’s Lisa White
As Head and Creative Director of WGSN Lifestyle & Interiors, Lisa White and her team run the only B2B trend forecasting website focused on interiors...
Brexit is key issue for Bord Bia and Irish exporters
The tillage fields of Tullamore in Co Offaly will come alive over the next three days as the 86th national Ploughing Championships takes place....
The power of plant protein
Amy Bond, Assistant Librarian, and Information Specialist, Bord Bia – The Irish Food Board
Plant protein continues to be a dynamic trend within the food...
Sustainability as a key part of marketing strategy
Michelle Brady, Origin Green, Bord Bia – Irish Food Board
For quite some time brands have been broadcasting their news and communications about CSR and...
Importance of organic labelling in the Nordics
Aidan O’Donohoe, Stockholm Office, Bord Bia – Irish Food Board
Organic Food has moved from fad to force in the Nordics. The trend in the...
“One Taste at a Time” – John Stanley
In August, I spent a week in Chicago where I was the keynote speaker at the IGC Show. I enjoy Chicago as a walk...
PERIscope 2017 – Tracking Consumer Attitudes Since 2001
David Deeley, Consumer and Market Insight Team, Bord Bia - Irish Food Board
The latest research from The Thinking House highlights consumer attitudes towards cooking,...