What the Consumer Really Wants | CAFRE

Loughry Campus provided the opportunity for sixth form students, from schools across Northern Ireland, to become consumer experts for the day as they analysed consumer buying habits and marketing techniques employed by the food industry.

The one-day seminar at Loughry Campus, College of Agriculture, Food and Rural Enterprise (CAFRE) provided pupils, studying A level Business Studies and/or Home Economics, with an opportunity to examine the changing nature of food retailing. As well as investigating the effect of e-commerce, advertising and marketing strategies on consumer buying behaviour the pupils got practical experience of assessing consumer perceptions of own brand and branded products and of the current issues on food labelling.

The seminar was also an ideal opportunity to find out about the excellent career opportunities in the food industry. Loughry has close links with the food and drink sector and all food courses at Loughry offer outstanding job prospects with starting salaries of up to £22,000. It is no surprise that the sixth form pupils were keen to check out Loughry courses. With degree courses in Food Technology; Food Management and Marketing as well as Food Design and Nutrition, there is something to suit everyone.

If you are looking for a career in a fast moving industry and are interested in finding out more about the wide range of courses on offer at Loughry Campus

please contact us on Freephone: 0800 0284291

Lougrhy Campus at the Consumer Buying Seminar

Sixth form Home Economics pupils Terri McStraw, Jill McElnea, Nicole McMurtry and Rachel Thompson from Banbridge Academy together with course tutor Nicola Kerr from Lougrhy Campus at the Consumer Buying Seminar.

Consumer Buying seminar at Loughry

Nicola Kerr, Loughry Campus, offers sixth form Home Economics pupils Fiona McNeill and Kati Prince from Methodist College, Belfast a selection of cereal products to compare during their visit to the Consumer Buying seminar at Loughry.

Loughry Campus

Sixth form Business Studies pupils Darren Lawthers, Nathan Smyth, Jason Chan and Jack Fogarty from Newtownbreda High School assess consumer perceptions of breakfast cereals during their visit to Loughry Campus.

Consumer Buying seminar

Sixth form pupils from Newry High School together with their Business Studies teacher Tamara Ward and seminar tutor Nicola Kerr, Loughry Campus during their visit to the Consumer Buying seminar.

Belfast High School

Upper sixth form pupils Jennifer Harper and Laura Ellison from Belfast High School together with course tutor Nicola Kerr during their visit to Loughry Campus.