Hazerswoude/Boskoop, July 2021. This year, GROEN-Direkt will be hosting its Autumn Fair on Wednesday 25 and Thursday 26 August. This special edition of the company’s fairs will mark the beginning of its celebrations of its 25th anniversary, which will last for a year. The fair will of course feature a tremendous range of more than 5,500 unique batches and at least 100 stands manned by growers. This anniversary fair will be an ideal opportunity for anyone active in the garden plant sector to meet one another. With this fair, GROEN-Direkt once again shows itself to be the largest green market in Europe!
Huge range of both garden plants and Christmas trees
More than 5,500 unique batches of plants will be presented and sold during the Autumn Fair: physically at the fair itself and online. The fair will also mark the start of GROEN-Direkt’s exclusive presale of Christmas trees via a sample presentation of 120 different species/size combinations in an area of just over 2,000 m2. A lot of attention will be paid to new market introductions and sales concepts, and growers will be present at more than 100 stands at the Product Promotion Plaza. All this will make GROEN-Direkt’s Autumn Fair the ideal opportunity for buyers for garden centres and traders from all over Europe to ensure that their consumer ranges will be ready for the autumn.
Presentation: the be all and end all
The presentation of garden plants in layers has always been a distinctive aspect of GROEN-Direkt’s sample fairs. After 25 years of loyal service those layers will at the Autumn Fair give way to higher presentation benches, which will make it easier for fair visitors to inspect the plants in their entirety. The benches will make for an attractive new fair presentation of more vital plants, with the added advantage that the plants will retain their good quality for longer because they can now be watered.
25 years of GROEN-Direkt: Growing Together
GROEN-Direkt is celebrating its 25th anniversary – for a whole year! The company’s ‘Growing Together’ motto is very apt: in the past twenty-five years GROEN-Direkt has evolved into the largest green market in Europe thanks to both its growers and its customers from within and outside the Netherlands. The coming Autumn Fair will mark the festive beginning of the celebrations and special activities, which will continue until the Autumn Fair of 2022.
Unique formula: a fair and a webshop
At the Autumn Fair, visitors will be able to physically inspect, smell and feel the plants themselves. You can also order from the entire fair range via the webshop, where you’ll find photos of all the batches taken by GROEN-Direkt themselves. This means that the company’s unique webshop is always entirely up-to-date. The combination of sample fairs and a webshop enables GROEN-Direkt to offer you the best of both worlds: the opportunity to buy garden plants from a tremendous seasonal range all the year round.
More information
GROEN-Direkt’s Autumn Fair will take place on 25 and 26 August at Noorwegenlaan 37, 2391 PW Hazerswoude, the Netherlands (ITC site) and is exclusively accessible to traders and buyers from within and outside the Netherlands. For the latest information on the Autumn Fair, the company’s sample fairs and its webshop, go to the recently updated website www.groen-direkt.nl or call +31 (0)172 21 15 76.
NB. GROEN-Direkt’s Autumn Fair will in every respect conform to the COVID-19 guidelines of the RIVM, the Netherlands’ National Institute for Public Health and the Environment. Developments relating to COVID-19 may affect visits to the Autumn Fair, so regularly check GROEN-Direkt’s website for the latest news.
