Too Good to Go (TGTG) was introduced to the UK last month – an app that was founded in Denmark in 2015 and that allows restaurants and other foodservice establishements to list their unsold food items. App users can then use their devices to select and pay for the food and then pick it up at a designated time from participating restaurants cafes and bakeries.
In many cases, meals sell for as little as half the original price with a ‘win win’ result for both outlets and consumers. In addition, TGTG supplies participating restaurants with recyclable to-go packaging for the leftovers sold through the app and solicits donations of £1 via their website that goes toward meal donations for those in need.
The Danes are also leading the way in combating food waste at retail level. Back in February 2016, We Food opened in Copenhagen – the country’s first food waste supermarket, selling produce past its sell-by-date, but perfectly edible, and at prices 30 to 50 per cent cheaper than normal supermarkets.
Claiming to be the first of its kind in Europe, We Food has said it differentiates itself from other ‘social supermarkets’ because it is aimed at the public in general, rather than exclusively at those on low incomes.
The supermarket is hoping to reduce the 700,000 tonnes of food waste produced by Denmark each year – a figure that has decreased by 25% in the last five years.
Both of these initiatives demonstrate a simple concept that’s clearly articulated on the Too Good To Go website – Eat Well. Save Money. Save the Planet.
For more information contact maureen.gahan@bordbia.ie.
