From 3-5 October 2018, the 28th edition of trade fair GrootGroenPlus will be held in Zundert (NL). The theme for 2018 will be: The Future = Green. This theme clearly shows that the future is green and that professionals in the green industry will play an important role in that future.
Continuance spring fair
The fall edition isn’t the only trade fair that involves GrootGroenPlus. In January, the first spring fair was organised. This fair was held at the same time as some other fairs. Its focus was solely on sales. The first results of this trade fair are very positive: both participants and visitors were enthusiastic and satisfied. That is why we decided to continue the development of the GrootGroenPlus Spring Fair for another three years, and host it at least until 2020.
Arrangements
Like previous years, it is possible to book special trade fair arrangements. These arrangements consist of two or three overnight stays in a four-star hotel in the area of the trade fair, participation in the internal and external press tours, and unlimited access to the trade fair itself. Early 2018, a group of twenty Russian trade visitors already booked an arrangement with the tour. They will visit the trade fair and they will participate in the external press tour on Thursday. The trade visitors are part of the same organisation that visited the trade fair in 2017. This year, another set of members will visit GrootGroenPlus. The organisation is founded by private tree nursery owners and represents 192 members, from 129 tree nurseries in 36 regions of the Russian federation, the Republic of Belarus, Kazakhstan, and Ukraine.
Promotion
This year, a lot of emphasis will be placed on PR. The 2018 edition includes a press tour, advertisement planning, and further expansion of the PR activities on social media, which will now focus completely on international communication. That will attract more international participants and visitors. Last year, this approach proved to be very effective. Of course, all future promotion and communication will also include a lot of attention for 2018’s theme: The Future = Green. The free trade fair app will also be available soon. This will not just be available in English, but also in Dutch, French, and German. Later this year, the digital catalogue will be presented. This catalogue will also include the current offer and stock per participant profile. This plus is offered in cooperation with Varb (Stichting Beurshal) and is free to both participants and visitors.
Please register soon
Currently, 175 participants registered for the trade fair. This number is higher than it was at the same time last year. The current list of participants – and digital trade fair catalogue – can be found online. Do you want to register? Please do so as soon as possible through the digital registration form on the website. Preferences and requests are processed in order of receipt.
Novelties
In 2018, Trade Fair GrootGroenPlus and the inspection committee of the KVBC also offers the possibility to present new plants (novelties) for (long-term) inspection in Zundert. This registration form can also be found on the website. And another fun fact: the Road Show – a plant show of 20 to 25 recurring novelties – will also be part of 2018’s trade fair, as is the ceremony of the KVBC Awards.
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