In the Marketing Assistance Programme (MAP), Bord Bia provides financial support to food, drink and horticulture companies, to help them improve their marketing techniques and capabilities, while maintaining the highest standards of quality and hygiene.
OBJECTIVE OF THE MAP
The objective of the MAP is to help small food, drink and horticulture companies to establish a foothold in new and emerging niche markets.
Food, drink and horticulture companies that process and market agricultural products and operate directly from Ireland are eligible for support.
- The programme is open to SMEs with a minimum annual turnover of €100,000 in the year of application and a maximum turnover of €3.5million (per latest financial year’s accounts).
- Eligibility does not confer an automatic entitlement to aid. The selection process is a competitive one.
The principal areas for which support (up to a maximum of 60%) is available are:
- Trade Fairs and Exhibitions
- Marketing, Design and New Product Development
- Quality Measures
Find out more from the Bord Bia Vantage Website.