Salon du Vegetal – 2018 theme

For its 2018 edition, the Salon du Végétal tradeshow combines plants, sharing and business thanks to its theme “Naturally friendly!”

With the theme “Naturally friendly! », it will be putting the spotlight on the flower and plant, gardening and landscaping industries. Moreover, after its first outing in Nantes in 2017, the fair will be launching its 2018 edition with an improved halls layout, an enhanced sales approach with visitors and a new logo.

“Naturally friendly!”: a theme full of meaning for the industry 
Whether in the public space, points of sale, the company environment or the home, social interaction is a hugely important value for everyone. Citizens are tired of cold, soulless shops and living areas, and are looking for more friendliness and sharing – to the extent that stores are making this aspect central to their customer experience strategies. It is also one of the key principles when it comes to creating public and private spaces.
How can plants and the products and services linked with gardens, decoration, and urban design foster a sense of friendliness? And what are their roles in the well-being they can provide? How does the industry consider friendliness and wellness?
With its “Naturally friendly!” theme, the Salon du Végétal, its exhibitors, and partners invite professionals in the industry to come and seek inspiration and information and discover innovative solutions in a business and friendly atmosphere.

Improved hall layout 
“To ensure more fluidity between the different centres of the fair (Production, Landscaping, Retail, and Floristry), we are going to introduce various changes,” says the exhibition manager Jean-Eric Ponthou:
– The Landscaping centre is moving from the Grand Palais hall to halls 2, 3 and 4. The equipment demonstration area outside will be enlarged.
– The Retail centre is moving to the Grand Palais hall and part of hall 2.
– The arrangement of the stands in the Production centre (XXL hall) is being changed, to improve efficiency.
– Dynamic signage in the halls will foster interaction between the different hubs. Meanwhile, the Innovert new product contest will have a new location, to be announced shortly. “Events and staging regarding trends and innovations will be positioned throughout the entire fair. There will deal with retail design, landscape designs, merchandising and demonstrations,” says Jean-Eric Ponthou. Several conference areas will provide visitors with information and solutions.

Actions to draw more trade visitors from within and outside France  
With large-scale telemarketing operations involving qualified contacts, 30,000 invitations sent out by post, regular press releases, a major media plan in the specialist trade press, partnerships with various professional organisations in the sector, optimised online referencing via LinkedIn, Facebook and Twitter, e-invitations and so on, a wide range of actions will be carried out to encourage more trade visitors to attend.
“To develop our international visitor numbers, the Salon du Végétal has joined Promosalons, the network dedicated to the international promotion of French tradeshows. Synergies with other foreign events will also be developed, as the 2017 partnership with the HTA National Plant Show in the UK,” says Jean-Eric Ponthou.

The Salon du Végétal unveils its new logo
To further the development of the four centres and the fair offering, it was obviously a good idea to change the logo as well. The aim is to position the fair as the key event for ALL sectors of the industry (Production, Landscaping, Retail, and Floristry).
The idea of plants is still very important but takes on a far wider meaning with the integration of the four centres. The word “végétal” (plant) is no longer limited to flowers and plants, but now encompasses all aspects of the “plant world”: gardening, cities, landscaping, decoration and so on.

Partners
The tradeshow receives support from Nantes Métropole, the Nantes City Council and Val’hor.

Participate in the forthcoming edition