The Incredible Edibles growing challenge launched in schools in February 2020. One thousand grow packs containing peat-free compost, turnip, carrot, lettuce, chive and spinach seeds and strawberry and potato plants were delivered to 550 schools (25,000 pupils) across Ireland, with the first 250 registered schools receiving a free trowel. In response to COVID-19 and school closures, a revised programme of online activity was developed in line with the five core tasks and launched on April 6, running for five weeks (to May 10, 2020). Over 1,340 families and 3,900 children took part with over 9,000 views to the website (+483%) during the campaign. Keeping the traditional programme alive, dedicated ‘School of the week’ posts also proved popular, with Instagram stories viewed by 700 people daily. ✽
