Celebrity Chef Donal Skehan urges primary schools to take the innocent and GIY Sow & Grow pledge. GIY (Grow it Yourself) have joined forces with innocent to try and get kids growing in schools and at home, so they can understand where their food comes from and enjoy the benefits of home-grown food. The campaign aims to create up to 15,000 budding new GIYers in 500 schools around Ireland in 2012.
Celebrity Chef Donal Skehan urges primary schools to take the innocent and GIY Sow & Grow pledge. GIY (Grow it Yourself) have joined forces with innocent to try and get kids growing in schools and at home, so they can understand where their food comes from and enjoy the benefits of home-grown food. The campaign aims to create up to 15,000 budding new GIYers in 500 schools around Ireland in 2012.
The innocent & GIY Sow and Grow pledge encourages teachers from around Ireland to sign up for a special Sow & Grow pledge pack at www.innocentdrinks.ie/sowandgrow which includes seeds, soil, growing guides and lesson plans.
Once Teachers upload photos of their class planting seeds; they will receive a special Sow & Grow Certificate. Every class who takes the pledge could be in with a chance to win a day trip to Bloom where they will be presented with their award by Donal Skehan. The winning school will also receive €500 worth of growing equipment and one year’s mentorship from a GIY specialist in their local area. The Sow & Grow pledge runs from March to the end of May so sign up to get a special pledge pack now.
Donal Skehan says, ‘ I’m really delighted to be part of the innocent and GIY Sow & Grow schools pledge. We want as many primary schools in Ireland to take part and get kids growing. It’s so important for kids to know where their food comes from and there is a real sense of achievement in growing your own food and using it to create delicious recipes. So roll up the sleeves and let’s get planting.’
Michael Kelly, GIY says: “We want to create the next generation of budding GIYers and this campaign is designed to make seed sowing fun and accessible to all. We’re also conscious that we need to help busy teachers and make it easy for them to incorporate GIYing in to the curriculum. At the end of the Innocent and GIY Sow & Grow campaign we hope to have 15,000 new GIYers out there, experiencing all the benefits of home-grown food!”
About GIY: GIY’s vision is for a healthier, more connected and more sustainable world where people grow their own food. We bring people together in community groups and online to inspire and empower them to grow vegetables. There are over 100 GIY community groups and approximately 12,000 people involved in the movement around Ireland. GIY is a registered charity – CHY 18920. www.giyireland.com
High Res Image available – caption – Donal Skehan with kids from Rathfarnham Educate Together Nation School at the launch of the innocent and GIY Sow & Grow schools campaign. No Repo Fee.
For further information, please contact:
Therese Kennedy, GIY, 051 302191, therese@giyireland.com
