Karen Tyner, Food & Beverage Division, Bord Bia – Irish Food Board
Preparations for Marketplace International due to be held in the RDS in April 2018 are well underway. The Bord Bia international office network has been busily recruiting buyers interested in sustainable sourcing.
The preparation by Irish companies who have already registered for Marketplace International is also underway through participation in the market webinars which give a unique insight into market opportunities and attendance at the marketing strategy workshop held last week.
The Marketplace International strategy workshop was an interactive session that enabled companies to develop winning commercial strategies. During the workshop, attendees completed exercises on “where to play” and “how to win”. They were encouraged to explore and assess channels, countries and potential customers to target to determine profitable expansion.
If you haven’t yet registered to attend Marketplace International eligible companies can use the relevant links below
