With over 3.5 billion people now in lockdown, many new behaviours are being forced on us, experimented with and are bringing new learnings for businesses worldwide.
Understanding consumer behaviour is a critical part of enabling businesses to plan ahead appropriately and to move forward with confidence post-COVID 19.
According to the research at the University of London, it takes 66 days to change a habit and so in tracking how people behave during the crisis, it will allow us to identify new behavioural norms that are likely to emerge.
Indicators, from the Thinking House at Bord Bia, are designed with this intent – to allow us to understand the behavioural changes that are unfolding.
These indicators will allow us to map out the big shifts in consumer behaviour and start plotting behaviours that are manifesting themselves during the crisis and to start understanding behaviours that are likely to “stick” and emerge post-crisis.
Consequently, therefore, they allow us to start identifying the implications these newly formed behaviours will have for food and drinks businesses going into the future.
Over the next two to three weeks, it is our intention to publish an indicator every day.
Each of these indicators are designed to highlight a behaviour that is manifesting itself in our new and different world.
