The EU provides funding (up to 80%) to support the generic promotion of horticulture produce and gardening activity. Earlier this year the EU put out calls for applications from member states for EU promotional campaigns supported by EU funds for 2018. Bord Bia, working closely with the potato and amenity sectors, submitted two applications by the deadline in April. One is for potato promotion over a two year period 2018 to 2020. In addition, an application for funding from the EU to run a gardening campaign over the same period was submitted.
Let’s grow – With Plants from Europe is a promotions programme designed to increase the sales of garden plants to show that gardening can be easy and fun and highlights the health benefits of gardening. The campaigns will concentrate on digital advertising, social media and public relations. The outcomes of these two applications, if successful, will be known in October and will build on the ongoing promotional campaigns in these sectors. Bord Bia is currently running two EU funded campaigns in the horticulture sector, for mushrooms and potatoes. ✽
 to support the generic promotion of horticulture produce and gardening activity. Earlier this year the EU put out calls){kind=link}