‘Celebrate Strawberry Season’ launched w/c May 18 and will run right through to September 2020. A revised COVID-19 response means that this year the campaign features enhanced digital activity including fun visual elements, stop-motion videos and new content targeting children at home with parents. Other activities targeting millennials and main household shoppers will include influencer activity, recipe collaborations and online cookery competitions, print advertorials and grower profile activity, with continuous social media supporting each element of the campaign. ✽
