Whether you are a retailer or a wholesaler, there are many advantages to attending trade shows. It’s amazing how shortsighted some business owners can be when it comes to taking time off themselves to attend relevant trade shows. Here are some reasons why you should go.
1. With even a quick glance around you will be exposed to new trends and products. It’s a great way to learn about what’s hot, what’s a fad, and what the staple products are for your business.
2. You will be stimulated by new ideas and creative ways to support your business despite the economy, the weather, or the economy being good or bad.
3. Learn what your competition is up to without having to go to great lengths.
4. Your current suppliers are there to impress you. At the very least, attending a trade show allows you to benchmark price, quality, and service against your competitors and keeps them on their toes.
5. Make sure the press attending the show knows about your business. Visit Horticulture Connected at stand E40.
6. Participate in educational seminars, networking events and surveys that only take place at trade shows. These will connect you to new people and potential new customers. A lot of business done at shows is by visitors around the periphery of these events.
7. Get the answers about a product or service there and then, from the people most qualified to explain it to you.
8. Become educated on the wider horticulture sector so you can better support your clients and customers by being able to direct them to useful products and services that you don’t supply.
9. There are deals to be done. Trade shows cost time and money so exhibitors are always willing to do a fair deal on the day.
10. A good trade event should leave you and the whole team feeling energised about the future of your business. Have fun and enjoy the day.
