Loughry Campus provided the opportunity for sixth form students, from schools across Northern Ireland, to become consumer experts for the day as they analysed the current consumer buying habits and marketing techniques employed by the food industry.
Loughry Campus provided the opportunity for sixth form students, from schools across Northern Ireland, to become consumer experts for the day as they analysed the current consumer buying habits and marketing techniques employed by the food industry.
The one-day seminar at Loughry Campus, College of Agriculture, Food and Rural Enterprise (CAFRE), provided pupils studying A level Home Economics, with an opportunity to examine the changing nature of food retailing. As well as investigating the effect of e-commerce, advertising and marketing strategies on consumer buying behaviour the pupils got practical experience of assessing consumer perceptions of own brand and branded products and the current issues surrounding food labelling.
The seminar was also an ideal opportunity to find out about the excellent range of career opportunities in the food industry. Loughry has close links with the food and drink sector and all food courses at Loughry offer outstanding job prospects. The sixth form pupils were keen to check out Loughry courses, with degree course options in Food Technology; Food Management and Marketing as well as Food Design and Nutrition, there is something to suit everyone.
Sixth form pupils Kara Finnegin, Sarah Mooney and Jee-Yin Blenmen, from Our Lady’s Grammar School, Newry assess consumer perceptions of biscuit products with course tutor Nicola Kerr from Loughry Campus at the Consumer Buying Seminar.
Upper sixth form pupils Staci Quinn and Shannon Hall, from Cambridge House Grammar School, Ballymena discuss consumer buying behaviour issues with Food Lecturer Nicola Kerr, Loughry Campus
Sixth form pupil Caroline Gervis, from Fivemiletown College together with her Home Economics teacher, Mrs Jean Stuart and Food Lecturer Nicola Kerr during their visit to the Consumer Buying Seminar at Loughry Campus.
Upper sixth form Home Economics pupils Amy Carberry and Niamh Young from St Joseph’s Grammar School, Donaghmore together with course tutor Nicola Kerr during their Consumer Buying visit to Loughry Campus.
Source: CAFRE – Consumer Buying Habits – The Focus at Loughry Campus
