Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign.
Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign.
PlantBottle is made from up to 22.5% plant-based materials and up to 25% recycled plastic. The company’s wider ambition is that all its plastic bottles will be made from a combination of plant-based materials and recycled PET plastic by 2020.
