New for 2018: ‘Christmas Delights’ will sweeten visits to the trade fair
Christmas is unthinkable without mulled wine, Christmas cake, stollen, chocolate, tea and other sweet delights – so it is clearly part of Christmasworld’s job, as the leading international trade fair for seasonal and festive decoration, also to offer its trade buyers these culinary delights for the Advent period. “We think that there is additional sales potential for our buyers here. And the time now seems ripe for the new product group ‘Christmas Delights’. After all, combinations of types of products are now more popular in all types of retail than they ever were before,” says Eva Olbrich, Director of Christmasworld, Messe Frankfurt Exhibition GmbH. Customers like the ease and convenience of being able to get all that they need in one place and are also keen to get lots of varied inspiration at the same time. It is against this background that a special area has been created in Galleria 1, to bring a Christmas-market atmosphere to the fair. Christmas stalls invite visitors to discover their wares and to try them out. “That way, our buyers can discover ways of making culinary products more appetising for their customers, whether the latter buy them as gifts or take them home for their own use,” says Director Olbrich.
This is now an opportunity for exhibitors in the new product group ‘Christmas Delights’ to acquire an extremely varied range of buyers. Amongst the visitors at Christmasworld are buyers from both the wholesale and retail trades. They include food and grocery stores, supermarkets, discount stores, garden centres, building suppliers and DIY stores, florists, furniture and furnishings shops, gift boutiques, glass, porcelain and ceramics suppliers, drug stores, fancy-goods shops, and perfumeries. There are also buyers from the services sector and trade and professional end consumers such as those working for shopping centres, municipal and local authorities, restaurants and hotels, as well as events’ organisers, shop-window dressers, interior furnishings, design and decoration experts.
This can result in many and varied business opportunities. Not least because a total of 43,200 visitors from 110 countries attended the last Christmasworld and Floradecora, a parallel trade fair where fresh flowers, plants, bouquets and ready-made flower arrangements can be ordered.
