The ‘Celebrate Strawberry Season’ campaign is an ongoing initiative, organised by Bord Bia in partnership with the Irish Soft Fruit Growers Association and the IFA, which aims to encourage the public to enjoy and purchase and enjoy strawberries during the long Irish growing season from May to November. The campaign provides inspiration on how to incorporate strawberries into daily eating habits as a naturally sweet and healthy fruit. Bord Bia research undertaken in July 2020 found strong data to support the health and lifestyle benefits of strawberries and aims to educate consumers through a digitally focussed campaign and supporting media relations activity. 
