Joe Burke, Meat Division, Bord Bia – Irish Food Board
Looking forward to this year’s National Ploughing Championships at Screggan, Co. Offaly, Bord Bia’s information marquee is a must-see for all producers. Centrally located opposite the NPA headquarters and close to the Irish Farmers Journal, Bord Bia will be highlighting its key programmes in the areas of market promotion, Quality Assurance, Origin Green and consumer insight. Interactive talks by Bord Bia personnel throughout the day will focus on how the agency is supporting the Irish food sector. The Bord Bia team, including overseas Market Managers, will be available throughout the event to speak with producers.
Visitors to the stand will learn about a wide range of Bord Bia activities including participation in overseas trade fairs, inward buyer visits, the Chefs Irish Beef Club, home market advertising of Quality Assured produce, the Origin Green public awareness campaign and Bord Bia’s new Insight and Innovation department, which plays a key role in understanding consumer behaviours and trends. Bord Bia will also participate in livestock demonstrations each day in conjunction with the Irish Farmers Journal and ICBF. The theme of this feature is “Cattle Conversations”, with a focus on efficient and profitable cattle production, taking market requirements into account. The Bord Bia Country Kitchen restaurant will feature a variety of Quality Assured Irish meat dishes.
For more information please contact Joe.Burke@BordBia.ie
