Flower Power: Mother’s Day scoops Valentine’s Day when it comes to spend on flowers in 2024, the AIB Spend Trend has revealed.
Spend in florists peaked between 4pm and 5pm on 14th February, as people made a last minute dash on the way home from work. More men than women were buying flowers that day, with men accounting for 85% of spend. The average spend per transaction in store was €47, whereas this figure increased to €71 online.
Speaking about the data, Adrian Moynihan, Head of Consumer at AIB said
“It’s really interesting to see how consumer spending patterns change around Valentine’s Day, with notable increases across a number of sectors and categories. AIB’s robust, comprehensive data enables a better understanding of consumer spend trends and also can help businesses plan accordingly, for example by having more staff available for that evening rush. We expect that spending will increase on Valentine’s Day this year across a number of sectors, with retail and hospitality set to benefit the most.”
