The 2022-2023 Green Trend Report unveils several green trends that, in the view of its makers will drive the future.
In their new book the three companies seek answers to the crucial question How do we re-establish our connection with nature while adapting to a rapidly changing world?
Rethinking the future is the green thread sewn through the trends, ideas and innovations described in the report. The three companies are not falling short of ambitions. They think their report will revolutionise the horticultural industry, inspiring industry professionals to think, work and grow in a new and sustainable way.
Melanie Meskers, CEO at Elho Group, is proud of her company’s debut partnership in producing the Green Trend Report. She says, “Through collaborative research, we explored how an intensified relationship with nature can help society grow. An approach that fits seamlessly with our own mission to bring nature into people’s homes, especially important given the great changes we are witnessing due to new technologies and increasing urbanisation. At elho group, we believe connecting with nature results in a joyful, happy life and the Green Trend Report confirms this. Positive, impactful change comes from combining a love of nature with modern technology and creative skills.”
Ekko Vermeulen, Benelux director at Floramedia notes, “Our role as a communication partner for the horticultural industry means that we support customers across Europe. We help them to maximise product presentation using new strategies, creative concepts and modern communication. Telling a coherent story is becoming increasingly important and the better you understand the trends and developments, the more effectively you can respond to evolving needs and demands. That is why we have worked together with industry partners to create the Green Trend Report, presenting the most relevant insights into current and future trends.”
Alice van Veen, director of sourcing, sustainability and marketing at Royal Lemkes is delighted with the end result. She comments, “Through the Green Trend Report, we demonstrate our responsibility as a plant service partner for nurturing a more sustainable sector. We will continue to explore how we can offer our customers, Europe’s leading retailers, the most conscientious service available. But instead of competing, we need to collaborate if we are to seize new opportunities. This report clearly shows how, by working together, we can help each other find the green within ourselves.”
