Fresh flowers, plants and ready-made flower arrangements are becoming significantly more important in the retail trade as a complement to seasonal and festive decoration. The product group Floradecora picks up on this trend in hall 8.0.
There is a major trend these days for fresh, convenience items. Above all, what people want are easy-care and long-lasting products, which give them pleasure; they are keen to bring more fresh greenery into their homes or to give it as a gift to others. The easier things are to deal with, the better. And that is what the suppliers at the product group Floradecora specialise in.
In hall 8.0, you will find fresh flowers and ornamental plant. The range of products at Floradecora includes:
- Cut flowers
- Potted and ornamental plants
- Garden plants
- Floral arrangements with and without seasonal decorations
- Ready-made floral and plant arrangements
- Hollowware and florists’ requisites
- Retail-trade concepts/software solutions