Feeling the Pinch 2020

The Feeling the Pinch study was conducted in conjunction with behavioural insights practice Canvas8 and explores the consumer landscape as we move through Covid-19 and into a global recession.

The webinar presentation will look at the 2020 recession, how it’s impacting people worldwide and explore implications for businesses navigating through these difficult and unprecedented times.

Conducted in six key markets, the study sets out to inform the Irish Food and Drinks Industry how best to engage with consumers,  and will also feature opportunities that aim to inform new product development, communications, and brand strategy.

This webinar is open to Bord Bia client companies only