Bord Bia recently launched its 2018 Brexit Barometer report. It is a comprehensive survey of 117 Irish food, drink and horticulture companies, representing 48% of the sector’s exporters to the United Kingdom. The purpose of the Brexit Barometer is to assess the sector’s progress as it prepares for the UK’s exit from the European Union, and in doing so, provide a factual basis from which to inform company actions and Bord Bia programmes.
The 2018 Brexit Barometer questioned participants on Brexit readiness, along with six key Brexit issues that face the sector:
● Supply chain
● Emerging risks
● UK customer relationships
● Customs and tariffs
● Financial resilience
● Marketing diversification
The Brexit Barometer concludes with a Brexit Plan Template, available to Bord Bia client companies, together with recommendations related to each of these six key Brexit issues.
Topline outcomes included:
● 74% of respondents believe they have made progress in preparing for Brexit outcomes
● 85% are actively seeking to expand their business into new markets
● 97% remain committed to Ireland as a supply base
● 54% have tailored marketing strategies specifically for the UK market
For more details on the survey visit the Bord Bia website at bordbia.ie ✽
