About the garden – Concept garden
The Early Bird Catches the Worm Garden has been created to raise awareness of cancer prevention and the importance of early detection. Inspired by the idiom “the early bird catches the worm”, the centre of the garden features a large wooden birdhouse. Throughout the space, vibrant flowers represent Ireland’s five most common cancers.
Every element of the garden works together to highlight the importance of healthy lifestyle choices that reduce cancer risk. The sheltered area beneath the birdhouse promotes sun safety awareness, while the vegetable patch represents the significance of nutrition. The paths encourage people to engage in outdoor activities as part of a healthy lifestyle, and the seating area symbolises the community support provided by the Marie Keating Foundation for those on a cancer journey.
This thoughtfully designed space serves as a reminder that through education and proactive measures, we can work towards a future with less fear surrounding cancer.
About the Designer
Benny Magennis is one half of Benny Ogus Creative Studio, which he runs with his wife, Shelly. Together, the duo creates concepts, visualise spaces, and delivers innovative projects.
They continue to build relationships and develop concepts for private and governing bodies throughout Ireland and the UK in the events industry through festival, hospitality and brand activations. The studio collaborates with brands such as Festival Republic, Universal Pictures Ireland, Bord Bia, Electric Picnic Music & Arts, Download and Latitude Festivals in the UK, Bohemia Canvas, Slane Castle, Airbnb, and Selfridges. This is Benny’s third Bord Bia Bloom show garden.
About the Sponsor
The Marie Keating Foundation is one of the leading voices in Ireland for cancer prevention, awareness and support.
Designer Information
Email: info@bennyogus.com
Website: bennyogus.com
