The approval for GreenItaly 2025, granted by AIPH Members during the AIPH Spring Meeting 2025 in Thailand, underscores the event’s international significance. Commenting on the decision, AIPH Secretary General Tim Briercliffe stated, “AIPH Members are delighted to approve GreenItaly as an International Horticultural Trade Expo. We look forward to seeing this event thrive and contribute to the future of horticulture.”
Italian International Trade Expo for Horticulture
It will take place at the PalaVerdi convention centre, which is unlike a conventional exhibition hall, as it serves as an actual theatre space, providing a stage to showcase the best in horticulture and urban greenery. The unique setting will provide exhibitors and visitors with a dynamic and immersive experience, boasting a total exhibition area of 17,000 m², including a plenary space of 4,000 m², add to this an expansive stage area of 400 m² and a ceiling height of 24 metres; there is plenty of room and space to accommodate the expected 8,000 professional visitors.
A Dedicated Event for Urban Greenery
GreenItaly 2025 will be showcasing urban greenery and the nursery production of ornamental plants for parks, gardens, and tree-lined avenues. Collaborating with the international horticultural industry is crucial, and the endorsement from AIPH highlights this commitment. This recognition enhances the event’s global profile and solidifies its role as an important gathering for the horticultural trade, offering exhibitors increased visibility and valuable industry connections.
It will serve as a global platform for industry leaders, growers, and stakeholders to share knowledge, demonstrate best practices, and celebrate advancements in sustainable horticulture. With a strong emphasis on environmental responsibility, innovation, and economic impact, the event aligns perfectly with AIPH’s mission to promote the power of plants in creating a greener, healthier world.
GreenItaly’s Role in Industry Communications
Organised by trade show specialist Fiera di Parma, a key feature of GreenItaly 2025 is its strong alignment with urban sustainability and nature restoration. The event will host discussions on how green spaces contribute to ecological networks, mitigate CO2 emissions, and enhance urban resilience.
Curated by Fiere di Parma is the Green Agorà initiative, a year-round seminar and networking series that will complement the exhibition with expert insights on nature restoration and the role of greenery in sustainable cities. Previous Green Agorà sessions have brought together policymakers, researchers, and industry leaders to address the evolving challenges and opportunities in urban green development.
As a further contribution to the international horticultural community, Lineaverde, a bilingual, online magazine providing a comprehensive overview of the European floriculture industry, is a media partner, reinforcing GreenItaly’s information and networking hub role.
Strengthening the Future of Horticulture
GreenItaly 2025 will be the ideal exhibition for designers, builders, and green space managers, providing access to a wide range of plants, furnishings, technical tools, technologies, and machinery for ornamental plant cultivation and green space creation and management.
Looking ahead, GreenItaly aims to strengthen the ornamental green supply chain, enhance Italian excellence internationally, and drive growth in the value and volume of traded products.
AIPH’s endorsement of GreenItaly 2025 is a testament to the event’s credibility and importance in the horticultural industry.
For more information about GreenItaly 2025, visit: www.green-italy.eu.
