Bord Bia welcomed a large number of businesses, ranging from nurseries and retailers to an Amenity Horticulture Industry Day on October 18, at the Crown Plaza Hotel, in Blanchardstown, Dublin. This was the first in-person event since 2019.
All of the research carried out over the last 18 months was presented to delegates, alongside an opportunity to network with a cross-section of participants who came from all four corners of Ireland.
Key Presentations/Research Projects . . .
THE HEALTH BENEFITS OF GARDENING BY IARLAITH CORCORAN (OPINIONS)
Explores and validates the claims around the health benefits of gardening in the Irish Market.
THE VALUE OF THE GARDEN MARKET RESEARCH 2021 BY RACHEL MULCAHY (IPSOS MRBI)
This research, carried out by Bord Bia since 2001, has recorded data from the gardening market over the last 20 years. In 2021, the highest spend on gardening by consumers was recorded at €1.5bn, surpassing the previous high recorded at the height of the Celtic Tiger era.
TRENDS UPDATE: HOW DOES YOUR GARDEN GROW BY GRACE BINCHY (BORD BIA)
Grace explores the main trends evident in the gardening market, arising from the findings of all of the gardening research carried out over the last 12 months, which help nurture the Irish gardener.
CATEGORY MANAGEMENT FOR GARDENING BY ROBERT FLAVIN (V360)
Shopping the gardening category can be a minefield for the newer gardener. This work explores the barriers faced by novice gardeners and strategies businesses can use to overcome them.
The engagement and feedback from the delegates who attended was very positive, with Lisa Hardy, General Manager of Powerscourt Garden Pavilion, saying: “We found the day really informative and plan to use the information to refocus on what is key to our customers. All speakers gave some great information and we found this really beneficial from the Garden Centre perspective.” The reports are available on the Bord Bia website at the following links; 20-100228-Bord Bia Amenity Sector 2021 Management Report, and The Health Benefits of Gardening (bordbia.ie). ✽
