Mairéad Mc Keown, Manager, Knowledge & Critical Capability Development
This FoodAlert will introduce Bord Bia’s new Insight Library, offering Insights to Power your Growth in just a few clicks! Creating a better research experience, the Insights Library will spark the discovery of content that can help nurture a thriving future for Irish Food, Drink and Horticulture.
At Bord Bia, we believe insight is a source of fundamental competitive advantage to drive business growth in the short-term, and lead to the identification of future sources of growth in the long-term. Our world class collection of proprietary insight studies can lead you to an accurate and deep understanding of Markets, Consumers and Trends and Foresight from around the world.
To date in 2021, we have already published a number of studies:
- Selling Ireland’s Meat & Seafood in Online Grocery – telling the story of selling meat and seafood in online grocery with actionable insights on how to sell better online.
- USA Future Proofing Toolkit – helping to assist in your strategic planning for a post Covid future.
- Bord Bia’s Export Performance & Prospects 2020/2021– reviewing the last year’s performance in exports and looking ahead to future performance in 2021.
Good news is, there are many more studies scheduled for publication for the remainder of the year!
So how can I find Insight to Power My growth on Bord Bia’s Insights Library?
Simply click here to start discovering what’s on offer. Once on the homepage there are different ways to search or browse, depending on your specific needs. You could try one of the four options below:
1. To understand the full collection of market insight, consumer insight and trends/foresight:
Simply view the first results page and then move into the subsequent results pages. This will help you to understand all insight types, in all markets, on all dates in all media formats.
2. To search for something more specific:
Keyword searching – type one or two keywords into the “I’m looking for…” search box and hit search e.g. Keywords: Covid Insight. This will help return more specific search results if there’s a content match. If your search results don’t meet your expectations, please contact thethinkinghouse@bordbia.ie for support.
3. Filter searching –
To narrow your search results by insight type, market, date or media format, use the drop down menu to select the relevant filter.
4. Combine keywords and filters –
You also have the option to combine keywords and filters when searching for something specific. E.g. Keywords: Covid Insight combined with Filter: US
Top tip: when using keywords and/or filters make sure to clear the filters after every search.
The Insights Library has been designed to spark discoverability of, and engagement with, Bord Bia’s world-class insight to help Nurture a Thriving Future for Irish producers. It will continue to be pumped with great insights throughout the year and into the future. To start gaining an accurate and deep understanding of Markets, Consumers and Trends and Foresight from around the world, make time to visit Bord Bia’s Insights Library today.
