PERIscope is back! Our biennial Periscope study explores consumer eating behaviours, purchasing attitudes and shopping & cooking trends among consumers in ten markets – Ireland and Great Britain, six continental European markets, along with the US and New Zealand.
PERIscope is back! Our biennial Periscope study explores consumer eating behaviours, purchasing attitudes and shopping & cooking trends among consumers in ten markets – Ireland and Great Britain, six continental European markets, along with the US and New Zealand.
We have been tracking Irish attitudes every two years since 2001 and have continued to add other countries over the years. This is the first time we have completed the research for the 10 countries in the one study.
In Ireland and Great Britain, we carried out 1,000 face to face interviews, with online surveys completed in the other eight countries. This research is nationally representative and respondents were interviewed by IPSOS mrbi on our behalf. In total the study results are drawn from 10,000 respondents.
Over the next few weeks in the Food Alert, we will highlight the five key themes from the research:
- A Food World
- Back to Basics
- Food & Sustainability
- Shopping Around
- Health & Wellness
We are also offering two debrief presentations (Both presentations are the same content) for companies on:
- Thursday, 17th October at 8.30am – 10.30am
- Friday, 18th October at 13.30am – 15.30am
- Click here to register your attendance.
For each of the ten markets, we will have a full reports, summary report and infographics (with Ireland and Great Britain being compared in the same report). These will be available to download from our website after the presentations.
