Attendance
- Total 79,679
- Thur 10,526
- Fri 15,449
Attendance
- Total 79,679
- Thur 10,526
- Fri 15,449
- Sat 20,395
- Sun 8,126
- Mon 25,183
Visitor Demographics
- Male: 29%
- Female: 71%
- Accompanied by children: 26%
- Average number of children: 2.7%
Age Profile
- 15 – 25: 3%
- 25 – 35: 12%
- 35 – 45: 21%
- 45 – 55: 24%
- 55 – 65: 26%
- 65+: 16%
Socio-Economic Classification
- ABC 1s: 80%
Respondents Traveled From
- Dublin: 34%
- Rest of Leinster: 28%
- Connaught: 13%
- Munster: 15%
- International: 10%
Key Metrics
- 99% rated the event “worthwhile” or “very worthwhile”
- 91% indicated they would visit the event in 2013
- 66% were from outside the Dublin Area (including international visitors)
- 39% visited for over 4 hours at the event
- 66% of respondents purchased at the show
- 43% of respondents indicated they would purchase as a result of their visit
- 81% of respondents rated the showgardens as good/excellent
- 87% of respondents rated the floral display marquee as good/excellent
- 86% of respondents said they would return again in 2012
