Next month in Germany, thirteen Irish organic food and drink producers will participate on the Ireland stand at Biofach 2013, Europe’s largest organic trade fair. This is the fifth year that Bord Bia has participated at the event as part of the Organic Market Development Plan.
Next month in Germany, thirteen Irish organic food and drink producers will participate on the Ireland stand at Biofach 2013, Europe’s largest organic trade fair. This is the fifth year that Bord Bia has participated at the event as part of the Organic Market Development Plan.
Closer to home, Kantar Worldpanel figures for organic sales in Ireland for the year ending November 2012 show an overall market value of almost €100 million. The market declined in value by 3.5% compared to the previous year although yoghurts, fresh meat and biscuits gained market share and demonstrated growth versus 2011. According to Kantar, the pre-family and empty nesters are the key demographic for organic food sales.
Other key facts from the Kantar data include:
- Shoppers buy organic food on average 21 times a year
- 91% of the population have bought organic with the majority buying an organic yoghurt
- Organic Vegetables are the largest single market worth over €25 million. Organic Fruit is worth just over €8.5m.
- The typical spend on organic over the year was €66.40 – €1.80 less than last year
In terms of retailer performance and organic food, Aldi, Tesco and Supervalu have all achieved organic sales growth over the period.
Eileen Bentley, Small Business & Entrepreneurship Manager, Bord Bia – Irish Food Board
