As we promised here is the article that will teach you nothing that you don’t know already. Just remind yourself.
1. Everybody knows we are here.
This is one of the most dangerous assumptions and just because you place a regular static advertisement in the local newspaper does not mean that the advert is not blurring with the ink into the background. If you are investing your valuable marketing spend in print or radio adverts then the message or ‘ Call to Action’ needs to change and adapt constantly. This is even more important for any online marketing campaigns as like most businesses you will have a wide and varied range of products or services to market and the message should always be season or time of use related.
BUSINESS CHANGE 1. It is important to attach an offer of some kind to each advert so that you can identify quickly whether or not you are are getting value for money for your advertising and marketing spend.
2. Customers know that we are different because we offer a better quality product.
If your prices are higher than any of you competitors you need to communicate that constantly to your potentail customers. Saying that the quality is better is not enough on its own. Show them the proof. Use information that can be backed up by the manufactures along with product tests by consumer panels such as Which? Magazine.
BUSINESS CHANGE 2. Display and communicate front and centre the guarantee that is offered on your superior products over that offered by your competitors.
Coming up over the next 5 weeks……..
3. Staff are easy to come by these days.
4. Our staff are contented and are here for the long term.
5. We are an important part of the community.
6. Our customers will always be loyal.
7. Online representation of my business is not important because buying plants or garden products is a physical thing.
8. Keeping up with the latest trends is important and you must constantly adapt.
9. The latest trends are not important.
10. We know our business better than anyone else.
11. We have a great relationship with our bank!
Joseph Blair
www.HortiTrends.com
Source: HortiTrends News Desk
