Tag: marketing
Brand Forum: Influencer Marketing – Bord Bia
Bord Bia’s Brand Forum held an ‘Influencer Marketing Workshop’ recently and to follow is a synopsis of the learnings from the day.
Social Media &...
Is online retailing in your route to market strategy? – Bord...
Elizabeth Darcy, Stockholm Office, Bord Bia – Irish Food Board
Internet retailing has seen year on year growth in Sweden and grocery retailers are taking note....
Marketing in a changing environment
Lessons from Bord Bia’s Brand Forum, May 2018
Two presentations from very contrasting businesses; a small start-up English brand Moma and one of Ireland’s biggest...
The importance of Facebook Inc. to brands
Klara Lynch, EOP Strategic Insight & Planning, Bord Bia – Irish Food Board
As has been discussed in previous FoodAlert articles, the growth of digital marketing...
Strategizing social media in MENA – Bord Bia
Caroline Corr, Dubai Office, Bord Bia – Irish Food Board
As of 2016, MENA (the Middle East & North Africa) has a population of 437...
Plantarium 2017 offers networking event opportunity
Plantarium 2017 offers networking event on Wednesday evening
Storyteller Cor Hospes inspires participants
On the opening day of Plantarium 2017 the participants of Plantarium, GROEN-Direkt and...
Foster Announces Establishment of New NI Agri-Food
Enterprise, Trade and Investment Minister Arlene Foster has announced that a new industry-led agri-food marketing body for Northern Ireland is to be established. Arlene Foster...
O’Neill Welcomes Announcement on Agri-Food Marketing Body
Agriculture Minister Michelle O'Neill MLA recently welcomed the announcement of plans to establish a new marketing organisation for the agri-food sector. ...
Bord Bia Marketing Assistance Programme (MAP) – Deadline Friday 6th
Bord Bia is introducing new dual financial supports in 2015. In addition to the traditional MAP scheme, companies with a turnover between...