Tag: branding
Energy, inspiration, and challenging thinking – Bord Bia
For almost 20 years Bord Bia’s Brand Forum has been drawing on world-class expertise to show how best practice marketing can practically help grow...
Glee’s owners rebrand as Hyve
Owners of Glee, the UK’s leading garden retail exhibition, ITE Group plc has announced a name change and new brand identity which will mark a new chapter of business growth and development for the...
Brand Forum: Influencer Marketing – Bord Bia
Bord Bia’s Brand Forum held an ‘Influencer Marketing Workshop’ recently and to follow is a synopsis of the learnings from the day.
Social Media &...
Building better brands at Bord Bia’s Brand Forum
13th March 2019
The first Brand Forum evening meeting on 2019 was held in the Thinking House in Bord Bia’s Mount St. head office; a...
Brand Forum: Video Momentum – Bord Bia
The Brand Forum Team, Bord Bia – Irish Food Board
Video is increasingly generating momentum when it comes to consumers consuming content online and this...
Take Pride in branding – Bord Bia
Christina Furlong – MSc. Design Innovation in Food
The month of June is pride month, a month for celebrating diversity and the LGBT+ community through...
Branding Fresh Produce
Fresh produce branding can be divided into a number of areas. One model is where vertical integration takes place: For example, with...