Plant breeders, growers, traders and retailers are invited to a webinar designed to help the horticultural supply chain get a better general understanding of how Intellectual Property (IP) works in the sector, how it benefits all players and why all links in the chain need to be aware.

On 10 December, the International Association of Horticultural Producers – AIPH – and its magazine, FloraCulture International and CIOPORA (the International Association of Breeders of Asexually Reproduced Horticultural Varieties) will hold a webinar in cooperation with CIOPORA lawyer member Studio Legale Jacobacci & Associati, Italy.

The webinar “Intellectual Property Protection in the Green Value Chain: Practical Guidance” will broadcast live with two identical sessions: 9am and 6pm CET (Central European Time).

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In a globalised economy, managing and protecting IP for plant innovations can be a challenging task. This webinar will provide green sector players with practical guidance and essential knowledge about the plant IP framework outlining the benefits of IP protection for the entire value chain and the common pitfalls. Besides Plant Variety Rights, the webinar will touch upon other IP tools, such as Trademarks, competition law and other legal instruments providing guarantees for the fair business practices in horticulture and agriculture.

With this educational initiative, the organising partners would like to reach out to those in the green value chain who are not yet well-versed in the intricacies of IP but whose daily work requires an understanding of green IP and awareness of IP liability.

Leading the webinar will be Emanuela Truffo, partner at Studio Legale Jacobacci & Associati. Emanuela specialises in contentious and non-contentious Intellectual Property matters and commercial litigation across a wide range of local and international practices. She has developed expertise in negotiation and drafting of agreements such as license, non-disclosure, non-compete and coexistence agreements concerning IP rights and copyright as well as for commercial transactions.

Registration for the event is €59. Members and supporters of AIPH and CIOPORA, as well as FCI subscribers, are eligible for the reduced rate of €29.

For registration visit

For further details contact:
Rachel Wakefield, AIPH Communications Executive
Phone: +44 (0) 1235 776160
Website: &
Follow AIPH on: LinkedIn #AIPH; Facebook: @theAIPH; Twitter @AIPHglobal
Follow FCI on: Facebook: @FloraCultureInternational; Twitter @FloraCulture_


International Association of Horticultural Producers (AIPH)
Since 1948, AIPH has united horticultural producers in an international community that thrives to this day. Much has changed in that time. Technologies advanced, cities rose from the ground, and we have become more connected than ever. As a result, our essential bond with nature has been weakened. AIPH strives to reignite and uphold an appreciation of plants that we believe is a basic human instinct. We support the work of grower associations globally and together we champion a prosperous industry, growing plants that enhance lives, advance societies, and sustain our planet, for this generation and the next.

CIOPORA: Uniting Breeders, Protecting Innovation.
CIOPORA is the International Association of Breeders of Asexually Reproduced Horticultural Varieties. Breeders of such varieties account for two-thirds of all Plant Variety Rights (PVR) titles in the world. For almost 60 years, CIOPORA has represented these breeders in all matters of Intellectual Property (IP) protection and aims to foster an environment in which plant innovation can flourish.

FloraCulture International magazine (FCI)
FCI is a publication specific to the international floricultural industry. It is distributed directly to individuals and through FCI Partner Associations, (consisting mainly of growers, breeders, wholesalers, landscapers, and retail), on a bi-monthly basis from the Americas to Australasia in both printed and digital forms. FCI has long been a valuable source of news and information for growers around the world.

Studio Legale Jacobacci & Associati
The firm’s founding fathers were a group of young lawyers who were keen on new technologies and scientific developments. They took their experience in IP, from working in the field of filing and prosecution, and created the firm that now is present in three countries – Italy, France, and Spain – with five offices – Turin, Milan, Rome, Paris, and Madrid – and more than forty lawyers, 14 of whom are partners.