GreenTech 2018 was a successful event covering three days packed with energy, business and knowledge-sharing. Exhibitors were enthusiastic about the larger numbers of decision makers and international visitors. GreenTech kicked off with a highly valued GreenTech Summit. Visitors from across the globe came to hear about and discuss the ‘Insights for the Next Decade’. This was followed by three days of the GreenTech Trade Fair. This edition of the show had 477 exhibitors, 20% more exhibition space than 2016 and an increase of 8% in the number of visitors. It is the ultimate international horticulture hub. GreenTech was organised by RAI Amsterdam and took place from 12 to 14 June 2018.
A total of 10,465 professionals from 112 countries visited the show over three days. More than half the visitors came from outside the Netherlands and the number of multinationals that attended also increased. Top 3 climbers: Belgium, Japan and Canada.
What the visitors said about GreenTech
“An introduction to the rapid innovation which is essential for a successful company”, “Fascinating, full of technological innovations, safety and comfort for the participants”, “Greentech was great for thought-provoking exhibits and interesting discussions with industry colleagues worldwide.”
GreenTech Innovation Awards
The best innovations at GreenTech were awarded. The winners were: Autostix – Visser Horti Systems (GreenTech Innovation Award), Poseidon Sodium Extractor – Van der Ende Groep (GreenTech Sustainability Award), Priva Academy – Priva Horticulture BV (GreenTech Impact Award) and IRIS! Scoutrobot – Metazet-FormFlex, Micothon & Ecoation (GreenTech Concept Award).
On 11 June GreenTech presented 292 horticulture decision-makers and investors with an extensive programme on the ‘Insights for the Next Decade’ on how to keep their business model future-proof. Those who attended awarded the summit a score of 8.7.
As Steven Newell (member of the GreenTech Summit Committee and CEO of Windset Farms) explained, “The Summit provided international operating growers and investors with thought-provoking modern horticulture ideas and concepts for the future and details on what lies ahead for the industry.”
Cooperation between AVAG and GreenTech expanded
During the trade fair, AVAG and RAI reinforced their continued cooperation. AVAG, which is the sector and knowledge organisation, represents all market leaders and innovators in Dutch greenhouse technology and is regarded around the world as the Formula 1 in the sector. AVAG has become the main partner of GreenTech.
Yearly from now on
From now on GreenTech is going to be an annual show. The next edition is to be held on 11 – 13 June 2019.
As Harm Maters (AVAG) explains, “The Greenhouse technology market is booming worldwide. That is why a robust trade fair is needed in the Netherlands as a marketing instrument for the entire (inter)national horticultural sector. An annual event where business, knowledge and social trends are discussed and practical examples are highlighted! The DNA of the worldwide horticultural sector consists primarily of meetings, exchanges, and trade.”
GreenTech is the global meeting place for all horticultural technology professionals. GreenTech focuses on the early stages of the horticultural chain and the contemporary issues growers face. GreenTech Amsterdam – organised by RAI Amsterdam at the RAI Amsterdam Convention Centre – is going to take place from 11 – 13 June 2019.