The most important thing to remember when you are staffing a trade show booth is that you represent your company. Everything you do and say, even if it is not in the booth, reflects upon your company.
DO
- Prepare engaging questions about your products or service before the show;
- Create the right first impression in stand design, layout and staff presentation;
- Encourage visitors to want to spend time with you. Offer a glass of water or have spare seating for them to take a rest;
- Be friendly and not too pushy;
- See the person in front of you first and not the potential sale;
- Ask questions that stimulate thought and encourage conversation in general;
- Relate questions to the industry, product/service and its benefits, or to a specific situation;
- Look like you’re enjoying yourself.
DON’T
- Be late to the stand or leave early;
- Sit, read, eat or drink in the booth;
- Badge-stare and then ignore that person;
- Use the telephone while visitors are around;
- Leave the stand unattended or leave without telling your team;
- Use inappropriate language, complain about the show or about being at the show;
- Badmouth your competitors;
- Let the booth get cluttered and untidy.
