This ongoing promotion is expected to continue throughout the gardening season, helping to build consumer awareness and demand nationwide.
As one of Ireland’s most recognised and trusted gardening personalities, Peter Dowdall’s continued media presence provides retailers with the benefit of ongoing national exposure and consumer recognition for the product. NutriChar also brings biochar technology to the garden centre market at a significantly more accessible price point than many previous biochar-based products, allowing retailers to offer customers the benefits of biochar without the premium price often associated with the category.
Combined with an attractive retail structure offering approximately 50% margin, NutriChar provides garden centres with an opportunity to introduce a certified organic, Irish-produced product that aligns with growing consumer interest in soil health, sustainability and long-term garden performance.
NutriChar at a Glance
• Certified Organic
• Irish Produced
• Developed by Peter Dowdall, The Irish Gardener
• Combines composted poultry manure and biochar
• Produced using a patented manufacturing process
• Plant food and soil improver in one product
• Supports healthy root development
• Improves nutrient retention in the soil
• Helps improve soil structure
• Supports moisture retention around plant roots
• Suitable for flowers, shrubs, trees, vegetables, containers and lawns
• Soil-first approach to plant nutrition
• Featured at Mallow Home & Garden Festival, Bord Bia Bloom and Killarney Garden
Festival
• Supported by ongoing national media promotion
• Approximately 50% retailer margin
Trade Enquiries
For trade enquiries, stockist opportunities or pricing information, contact: Peter Dowdall, info@theirishgardener.com
David Leggett, Humus Soil – david@humusoil.com
